🧠 Strategic Marketing Leadership

• Evolved from tactical marketing roles into strategic leadership, aligning business objectives with data-driven marketing strategies.

• Oversaw campaign and creative strategy across product lines, brand initiatives, and customer segments, enhancing market presence and business impact.

• Led the integration of ABM (Account-Based Marketing) and CRM tactics to bridge Sales and Marketing, fostering greater alignment and revenue impact.

📈 Digital Transformation & Automation

• Spearheaded growth in B2B marketing automation, optimizing Microsoft Dynamics CRM, email nurture campaigns, and lead scoring models.

• Directed cross-platform digital advertising campaigns, leveraging paid media (search, display, social) and marketing tech for measurable ROI.

• Drove global collaboration within Munich Re Group, building shared networks and strategies around paid ad support and marketing tech infrastructure.

🔗 Campaign Execution & Results

• Cyber Suite Promo Campaign: Delivered over 350,000+ impressions and 1,000+ site clicks in two months, using a mix of video, display, and retargeting.

• Sensor Solutions Launch Campaign: Targeted industry stakeholders through LinkedIn paid campaigns, building awareness for IoT-based commercial insurance tech.

• Built comprehensive reporting systems, contributing to data-informed marketing decisions and stakeholder buy-in across leadership levels.

🎯 Content, Brand & Creative Development

• Developed internal and external branding strategies tailored for digital platforms, trade shows, and executive communications.

• Managed and grew social media presence by 40% in 12 months, with content strategies tailored to business lines and leadership profiles.

• Produced thought leadership and social campaigns for C-suite and senior management, increasing visibility and trust in HSB expertise.

🔧 Project Management & Cross-Functional Collaboration

• Led integrated campaigns working with Sales, Product, Legal, IT, and Executive teams.

• Drove people-focused campaigns in collaboration with HR and internal communications, showcasing company culture and employee engagement.

• Oversaw Google tools ecosystem: business profile, performance max, search ads, and keyword optimization.

✅ Key Skills & Tools

Core Skills:
Marketing Automation · B2B Strategy · Data Analysis · Campaign Development · Paid Media · Executive Communications · ABM · Branding ·  Social Media ·  Copywriting

Tools & Platforms:
Microsoft Dynamics · Google Ads · LinkedIn Campaign Manager · Adobe Illustrator · Unreal Engine · Canva ·  Adobe Experience Manager ·  Adobe Analytics