Week Thirteen: Billboards, Parks, and Big Thoughts

This week was a bit more relaxed, as I’m still spending time with family in the U.S. It’s been a much-needed reset—catching up with people I haven’t seen in years, sharing meals, going on mini-adventures, and even meeting new extended family members for the first time. It’s been heartwarming and energizing, offering both connection and reflection.

One thing I always find fascinating when visiting the U.S. is how different the marketing environment is, especially in terms of conservation and education. American marketing is straightforward and ever-present, with billboards, road signs, and ads woven into nearly every aspect of daily life. In contrast, you don’t encounter constant visual messaging as intensely in Georgetown. There’s marketing, of course, but it doesn’t dominate the physical space in the same way. It’s a powerful reminder of how much the environment shapes our perception—and how important it is, especially in developing countries, to be thoughtful about when and where marketing is introduced.

This trip also gave me the chance to visit some really inspiring public spaces. One standout was the Museum of Life and Science in North Carolina. It’s a hybrid space that blends museum exhibits, interactive learning, and community engagement. It reinforced the idea that educational environments can (and should) be dynamic and engaging. Of course, we won’t be able to replicate everything I saw—budgets and timelines are always a factor—but it sparked ideas about how we can adapt some of the small, high-impact elements to our context. I’m especially interested in how we can create environments that feel exciting and curious for others, too, because if I’m inspired, maybe that feeling can ripple outward.

The Good, the Challenge, and What’s Next

🤠 The Good:
I brought back a suitcase full of snacks—seasoning packets, instant noodles, and other treats—which I’m excited to mix into daily life in Georgetown. Sometimes it’s the little comforts that keep you grounded.

😱 The Challenge:
Shifting back into work mode after this family-focused time is going to be a bit of an adjustment. The key will be to refocus and get back to full momentum quickly.

😎 What’s Next:
I’m starting to map out some upcoming trips to explore more national parks and connect with people working directly on the ground. It’s always valuable to see things up close and build relationships beyond the screen.